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HOLD FAST / STAY GOLD

OUR STORY

How do you tell a story like the evolution of tattooing in Canada?  It’s a multi-layered, overlapping timeline of pioneering efforts by outsider artists at a time when society deemed the craft repulsive, criminal, and deviant.  It’s an elaborate black hole of first hand stories and tall tales embellished by time and crusty raconteurs.

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Inspired by the tattoo culture and urban street wear. This collection represents our rich history and celebrates those that came before. Know your history and show it with style.